Success is our duty, obligation, and responsibility. We don’t make excuses, and never say “It’s not my job.” We insist on accountability — in ourselves and our colleagues.

We live and breathe to take our business to the top and are driven by an insatiable hunger for success.

We accept change as our only constant. There is no instruction manual for our business. We are fast, agile, and aware; willing to turn when circumstances shift.

We never assume we have all the answers. We know we can improve and embrace all opportunities to learn — from others as well as from our own mistakes. There is no task beneath anyone.

We’re serious about fun. We know how to work hard, but joy is also a key ingredient to success. High expectations and high performance are not sustainable in a stilted environment, so we encourage a fun, friendly atmosphere.

We are allergic to “It can’t be done.” Great accomplishments never arise from small thinking, so maintaining a positive attitude is vital to success at Avalara.

We ask “Why?” every day and don’t stop until we understand. We benchmark ourselves against the best and constantly seek ways to improve.

Speed matters in our business. We value persistence and bias for action. We jump into action and demand 100 percent effort from ourselves and our peers.

We know we are in the simplicity business and refuse to pass the burden of complexity to our customers — or our colleagues.